For the 2022 All-Star weekend, Ruffles and MTN Dew joined forces to give fans an unforgettable experience by bringing in top players, musical acts, and artists. The three-day event featured Cavaliers Guard Collin Sexton, artists Glen Infante and Aldonte Flonnoy, muralist Isaiah Williams, and some of the biggest names in sports, culture, and gaming including NBA Guard Zach LaVine, NBA Forward Jayson Tatum, WNBA MVP A’ja Wilson, Comedian Druski and more.

I was tasked with applying the visual identity Motive created to signage, wall graphics, and other event materials.

Agency: Motive